Schleich | The Cradle to Cradle lion

Schleich is one of the most famous toys for young kids. But there is still poisonous PVC in their plastic. Their effort to work on this issue together with the cradle to cradle institute EPEA was worth telling the story in a film. Going the long and often difficult way of changing your entire supply chain or chemical formula takes extra effort. And schleich does all this. We were happy to be a witness to their endeavour.