Liebherr | The first Cradle to Cradle freezer

Liebherr is a family-run, global company leading the way in refrigeration and freezing appliances since 1954. Beginning of 2024 we became their sustainability agency. Together, we helped communicate their latest innovation – the FNXa 522i freezer with BluRoX technology. BluRoX is a revolutionary vacuum perlite insulation that drastically improves energy efficiency. Its circular design allows components to be reused or repaired – making it the most complex product to have received the Cradle to Cradle Certified® Bronze certification.

We also played a key role in designing Liebherr's sustainability area for IFA 2024. We created a winding table that guided visitors through their various innovations, showcasing their focus on sustainability, energy efficiency, and circularity. These topics attracted a lot of attention, including a visit from German Chancellor Olaf Scholz. At the same time, we launched two landing pages: one for BluRoX technology and another for Cradle-to-Cradle, explaining both in detail.